Srishti Rajasekhar | 231ADP03

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Assignment 1 | Consumer Profile

on August 02, 2023

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Consumer Behaviour

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Deepwater Horizon Oil Spill: A catastrophe that could have been avoided

Oil, the liquid black gold, contributes more than a third of the world's energy supply. No wonder every large corporation wants to get their hands on it. The plastic container we get while ordering food online, the bus that we take to our college and even the shampoo we use to wash out the dirt and pollution from our hair contain petroleum products. Shocking, but it is true. We use petroleum products in our everyday life but often forget the damage that it poses. It is one of the largest contributors to ecological damage, often due to human negligence. In 2023 alone, there were ten oil spills around the world. And recovering from an oil spill is painfully long. It can take almost 15 years for the effect of a small spill to completely disappear from the ecosystem. By the time it disappears, the damage has already been done. The Largest Marine Oil Spill in World History According to the United States Energy Information Administration, The Gulf of Mexico provides the U...

Assignment 4 | Advertisement Analysis

Vicks Generations of Care #TouchofCare The Target Audience The entire idea behind the brand is "it is for everyone". This ad is an institutional ad that aims to pay tribute to the existing users and also shows that Vicks is inclusive. The Key Selling Message Trans issues and trans rights are the main focus of this ad, especially adoption by trans people which is still frowned upon in our country. Other Allied Messages The ad also shows that care knows no gender, and Vicks doesn't discriminate because a mother's love can come from anywhere. The Tone Of The Ad Serious, emotional and touching. The Appeals Used In The Ad Emotional appeal Emotions Used In The Ad The ad works on several emotions like love, sorrow, respect and happiness. It could also invoke anger towards society in some people, but it is entirely subjective. Ad Production If you want something to move people, it has to be told like a story. And this ad does that very effectively. They build up to the sto...

Assignment 1 | Ikea ads

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Assignment 1 | Consumer Profile

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